Date - 10/3/2010
Description - The Muscat Asian Beach Games Organising Committee (MABGOC) is excited to announce the release of the Muscat 2010 pictograms. Representing each of the 14 sports on the 2nd Asian Beach Games competition schedule, the pictograms are symbols to be used across various applications in the lead-up to and during the December 8 to 16 Games.
According to a press release issued by the MABGOC yesterday, the pictograms convey each sport by resembling an athlete in action and will appear at competition venues, on event schedules and timetables, across marketing and communications pieces, on merchandise and they will play a key role across the wayfinding and signage system.
MABGOC Director-General Habib Abdulnabi Macki said: “The sail element, found in the Muscat 2010 logo is a powerful metaphor for our nation. Our sails have taken us to distant shores and also allowed the world to come to our shores. It has enabled generations of Omani people to trade with countries around the globe leading to development and growth of our own nation. This sail element was used to represent athletes participating in each of the 14 sports on the Muscat 2010 calendar.”
As such, MABGOC worked closely with each of the sport Technical Delegates to ensure the style and movement of the icons properly depicted each sport. The 2nd Asian Beach Games will see sports played on both the sand and in the sea. As such, the pictograms have been given an added touch of colour.
Those to be played in the sea are set against a blue background, while those sports played on the sand are highlighted with a golden-yellow hue. In February 2010 MABGOC submitted the pictograms to the Olympic Council of Asia (OCA) for approval for which endorsement was given
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